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This Halloween you'll want to have a ghost at home. 

It's simple: if you have a ghost at home you get a free Whopper for him.


The Burger King app used your phone’s magnetometer to detect if you had ghosts at home. If you did, when buying a Whopper you got another one for free to share with your spooky guests.

 

Agency: David NY

The ONE Show 2023

MERIT - Mobile Apps / Creative use of data

“Burger King creates a ghost detector for Halloween.”

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